This packaging design by Andrew Seunghyun Kim for Coca Cola bottles is a bold and something that Coca Cola should definitely consider doing. The new bottle design is 100% eco-friendly. It's slick, futuristic and vastly different from Coca Cola's packaging which would be the reason they wouldn't pick this up.The design is brilliant. The bottle looks futuristic, stylish and luxurious. Packaging is extremely important to brand so this would be a giant step if Coca Cola considered this. However, it would be a step in the right direction and with some heavy marketing Coca Cola can use this to position their product and company as 100%. I would be more loyal to Coca Cola for that simple fact.