Based on all of my research and concept development I will promote and package eye colour in contact lenses. It will be an international distribution so therefore there will be a lot printed, too many for me to print so it will have to be a Lithography print based on glossy card to demonstrate the glossyness of eyes.

The considerations I need to think about are... I am trying to promote an existing product which is contact lenses to and audience of anyone over the age of 16. I will achieve this by promoting my package on billboards and posters. I would also like to do some gurrilla advertising to sell my product. I will be useing Lithography and and also embossing on the package. I must also think about the finish folding and creasing as it will be a package that people will open. I have looked at existing packages of this already however it is important that my design is not the same and I will modify and adapt to make my package fit to the correct considerations. The relationship between my audience will deliver passion and authority.

As this is a very small and delicate product I will need to ensure my package will protect the content.

..................................
GOOD IS....eye colour

Because...
- every bodys eyes are different
- Change eye colour/ change personality
- So detailed close up
- One small defect can have a majour effect
- It is possible to change your eyecolour.

I intend to PROMOTE to an audience of 16+ so very wide veriety.

I want to produce a package to sell contact lenses.

The print prosseses I intend to use will be Lithography o=as its paper based and It will be sold internationally. They will be nets so I will need to think about the folding and creasing technique.